The story of Delicious and Sons is a love story. A rich, passionate tale of the romance between people and quality food so they create high quality, organic products that are honest and appealing: natural and non-GMO, gluten-free, suitable for vegetarians and/or vegans.
We are collaborating with Delicious and Sons to develop their international online business strategy, focused in USA and Spanish as primary markets, and targeting both B2B and B2C clients.
We are also defining their digital marketing activities, including:
• e-Commerce: CMS platform, marketplaces and financial forecasts.
• Traffic acquisition: search engine optimisation, social media planning and paid traffic campaigns.
• Website conversion: information architecture, key proceses and web analytics.
• User engagement: CRM segmentation, email marketing and promotions.