Querolets belongs to the same company as Querol and it is a shoe shop chain offering the latest trends in footwear for kids, striving every day to offer customers the best selection of product and customer service. Their catalog includes shoes and accessories from hundreds of shoe brands and currently have around 50 shops in Barcelona, Girona, Tarragona, Madrid, Valladolid and Zaragoza.
Track 08 helps them with the development of e-commerce and digital marketing activities, including:
• Functional and marketing conception of a multi-brand webshop
• Establishment of a portfolio of shoe and accessories brands
• Implementation of e-marketing tools and campaigns. Increase customer base and grow sales via digital channels, working closely with Marketing, CRM, Social Media and PR to build their plans focusing on market priorities
• Definition and follow up of technical platforms development: localisation, optimisation, testing, maintenance
• Management of financial forecasts and digital business monitoring (sales, KPIs and P&L)
• Proposing and implementing promotional activities to cover consumer moments and sale objectives