Digital Marketing for AMB / TMB

AMB Area Metropolitana de Barcelona

Área Metropolitana de Barcelona (AMB) Is currently the public administration of the metropolitan area of Barcelona, having competencies over areas such urbanism, transportation, environment and sustainability, housing or economic development. AMB also manages projects like the airport, the metropolitan transport system or the Sincrotron among others...

Track 08 worked in two separated areas to help them improve their digital presence:

• Definition of the SEO objectives and actions to be carried out in order to assert the business goals: organic traffic and conversion increase.
• Search engine optimisation audit, web statistics inventory and analysis of the performance in relation to search traffic
• Onsite and offsite Search Engine Optimisation recommendations.

• Defining virtual pageviews, content views grouping and dynamic events markup strategy.
In this case, due to the high volume of events to mark the strategy is based on dynamic events defined variables.
• Creating microsites reports and configurating dashboards in Google Analytics. Definition of relevant KPIs and metrics to analyse and to apply to all views defined level of analysis and custom indicators for measuring specific content groups.
• Reviewing analytics tracking code for mobile apps.