Querol is a shoe shop chain offering the latest trends in footwear, striving every day to offer customers the best selection of product and customer service. Their catalog includes shoes and accessories from hundreds of shoe brands and currently have around 50 shops in Barcelona, Girona, Tarragona, Madrid, Valladolid and Zaragoza.
We help them with the development of e-commerce and digital marketing activities, including:
• Functional and marketing conception of a multi-brand webshop. Establishment of a portfolio of shoe and accessories brands
• Implementation of e-marketing tools and campaigns. Define the Digital Marketing activity (PPC, SEO, Display, Social, CRM) for increase customer base and grow sales for the ES market, working closely with each Marketing, CRM, Social Media and PR teams.
• Definition and follow up of technical platforms development. Site Management: localisation, optimisation, testing, maintenance: localisation, optimisation, testing, maintenance
• Management of financial forecasts and digital business monitoring (sales, KPIs and P&L)
• Proposing and implementing promotional activities to cover consumer moments and sale objectives. Media partnerships: building strong partnerships and implementing local campaigns/co-branding activations with key publishers, magazines, influencers and brands